Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.
As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.
The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.
“The biggest three challenges for us still will be mobile, mobile, mobile”.
Continue reading “How Google Search Works in 2006”
Customers are more empowered than ever before.
Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.
This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.
It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.
All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.
Continue reading “Why your current SEO approach isn’t enough.”
Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools.
This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.
Continue reading “Google Webmaster Tools Search Appearance Overview”
Exploring the myriad of ways social networks can be utilized in your link-building efforts.
Continue reading “How to Leverage Social Media for SEO: Link Building”
Over the last number of years one of the main areas of contention between the two has been driving referral traffic.
However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals.
Continue reading “Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers”
Too late for new changes…
Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.
Continue reading “Google Panda Update: Everything We Know About Panda 4.2”
Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.
Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time we are able to notice any significant impact on the website rankings. It might also not affect all the pages of a website in the short run. Google officials were tight-lipped about why the rollout is so slow.
Continue reading “Google Begins Rolling Out Its Latest Algorithm Update – Google Panda 4.2”
Advantages of using Website Templates
What you see is what you get. With a readymade website template, you don’t have to imagine what the finished product will look like, whether the web developer you’ve chosen has understood your requirements, whether your website will have to go through several changes and iterations before you’re satisfied with the end-product. The website template can be customized to your requirements by changing the colors, pictures and text so that it ends up looking quite different from the original.
Continue reading “Pros and Cons of Premium Website Templates…”
The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription – these are generally the more complex and sophisticated website builders.
Continue reading “Are Website Builders Actually Free?”
Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches.
It used to be the case that Google maps would appear in the side bar for location based searches such as ‘taxis’ (location set to Wilmslow) and this still does occur, as you can see in the example below. However this kind of result gives competitors visibility to the user, as local results can be seen within Google Maps, meaning that no company takes precedence over the other for who gets clicked, when the user leaves the search results page.
Continue reading “Google My Business Profiles Start Ranking In Non-Branded Searches”
SEO or Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural (organic) or un-paid search results as opposed to search engine marketing which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.
Continue reading “What’s Search Engine Optimization (SEO)?”
Mobilegeddon is upon us.
Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens.
It seems like an obvious tweak, but it has website operators scrambling to keep their sites listed high up in the search rankings. As with all Google algorithm tweaks, some will benefit, and others will lose out.
Here’s everything you need to know about Google’s changes, which some have labeled “Mobilegeddon.”
Continue reading “Google’s ‘Mobilegeddon’ Could Hurt Small Business”
Not to long ago Google pushed out a new and major algorithm update for local search called the “Pigeon” update. There aren’t many details disclosed about the so-called Pigeon yet, but webmasters report considerable changes in their local rankings over the past months.
To make sure you’ve got all the freshest information at your fingertips, we’ve put up this short compilation to explain what “Pigeon” is, how it affects your rankings and how to adapt your SEO strategy for the changes.
So, what do we know about the “Pigeon”?
Continue reading “Google Launches new Pigeon Update – How does it affect your website?”